CallRail
There is, of course, a slick, company-sanctioned one-liner that explains what Premium Conversation Intelligence is and the problems we hope to solve with it: “Premium Conversation Intelligence helps businesses save time, provide quality service, and optimize conversions by automating call tagging, summaries, and sentiment analysis.” But the sheer usefulness of Premium Conversation Intelligence, and the impact it can have on businesses to unlock better and smarter marketing than ever before, is so mind-bogglingly expansive that the first words out of my mouth are inevitably, “Where do I start?”
Call Tracking Metrics
Why now, or why this ad? Analyze call recordings, transcriptions, and live conversations to uncover often overlooked insights about your customers’ preferences and behavior. Manually analyze, set up automated rules, or level up this data from your conversations with artificial intelligence features like AskAI to gain an edge over competitors, nurture leads more effectively, and guide your decisions with first-party data only you have access to.
Don’t lose sleep trying to figure out which ads are driving the most qualified leads and highest-value conversions. Connect every call, chat, form-fill, and text to exactly which ad drove it using tracking numbers and dynamic number insertion.
From basic call forwarding to a full business phone system, our customizable tools reduce friction for your customers and increase conversion rates. With AI-powered conversation intelligence and omnichannel tools for both inbound and outbound teams, give your team of any size everything they need to sell like a fully-staffed contact center
CallSource
Our advanced technology platform, performance coaching, and responsive customer service is focused on one thing. Your unbounded success.
You spend a lot of money getting the phone to ring, it is your call handler’s job to book appointments, but do you really know how they are doing over the phone? If you are not scoring your call handler’s performance, you only hear half the conversation.
CallSource uses our proprietary system, the Core Four Principles of a phone call to accurately score calls. Our live analysts are real people who are trained to listen to the nuance of a call. Bots and crowdsourced contracts have limited to accuracy.
Invoca
The best call tracking solution to get attribution for every phone conversion and get more from your marketing budget.
Get granular attribution down to the keyword to fully understand how your campaigns drive conversions over the phone. With clear visibility of customer intent and lead quality, you can optimize every campaign to drive more leads online and over the phone.
Marketers who don’t use call tracking systems can’t accurately account for 50% or more of the conversions they drive. With AI-powered call analytics, you can get credit for every conversion you drive to prove your true marketing performance and defend every cent you spend.
Stop wasting your marketing budget driving calls that don’t result in sales. With Invoca’s calls tracking software, you can automatically measure intent, outcomes, and conversions to understand your best-performing media and stop wasting your budget on campaigns that don’t work.
Armed with true attribution, you can account for conversions that come from online clicks and offline calls to make data-driven optimization decisions that reduce your overall CPA and boost your ROAS.
Make calls directly from your browser, consolidate calling intelligence, and automatically track calls in your HubSpot Smart CRM.
Caller ID definitely helps with that, but that’s not enough information to grow your business.
Call tracking is a great way for businesses to see who calls them, when someone called, who they represent, what they want, where they’re located, and even transcripts of what they said. That means you have a record of customer data that you can use to improve your website and your business to attract more customers.
Call tracking carefully documents different information from every call you receive to your website.
How Does Call Tracking Software Work?
The way it works is that you set up call tracking software on your site, attach it to a phone number, and post that phone number as your primary contact method.
Then, when someone calls you, the software automatically kicks on and records information, such as the location of the caller, the company where they work, and their address.
In addition, you can set up new phone numbers to track every time you start a different marketing campaign. That allows you to see which marketing strategies are getting results for your business and which ones aren’t operating at the level you want.
If you’ve never heard of call tracking software before, you might think that it’s used by the contact center to keep reps on-script or for helicopter parents to keep tabs on wayward teenagers. While your contact center may use call tracking to monitor call quality, it’s different than the technology that marketers use to get attribution for calls and data to optimize campaigns. And I’m pretty sure teenagers don’t use phones for calling their friends, so you’re not going to find anything juicy there, dad. Maybe check Snapchat or something.
Call tracking software allows marketers to get data from phone conversations with customers that can prove exactly what marketing campaign or tactic drove the phone call and what the result of the call was. For example, if you call a business that is using call tracking, they can tell what ads, web pages, and even the keywords that helped drive you to call.
Analyze inbound phone calls and identify the campaigns, channels and sources driving higher conversions and happier customers.